Liz set up Simply Devine in 2004 with her Mum, who is now retired.  After Royal Ascot moved to York in 2005, hats in the shop just flew off the shelves, and she knew she was doing the right thing!  Liz also runs a residential lettings property business, and has diversified her offering in the retail sector to include pashminas, jewellery, gifts and cards, wedding photography and a limited clothing line.

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